Issue - meetings

This report provides an update on changes to the Routecall service, and proposes rebranding for our Community Services operations and the Longmead Centre.

Following consideration, the Committee:

(1)          Noted the progress on implementing the recommendations of the Scrutiny Review of Routecall.

(2)          Agreed to the rebranding of the services within the Community Services operation, as detailed in section 4 of the report.

(3)          Requested the Audit, Crime & Disorder and Scrutiny Committee to undertake a review of the rebranded Community Services in April 2018.

(4)          Agreed to the changing the name of the Longmead Centre to “The Community and Wellbeing Centre”.

The Committee received a report updating it on changes to the Routecall service, and proposing the rebranding of the Council’s Community Services operations and Longmead Centre.

The following matters were considered:

a)            Rebranding of the Longmead Centre. The Vice-Chairman proposed that the Longmead Centre be rebranded as the “Community and Wellbeing Centre” rather than the “Epsom and Ewell Community and Wellbeing Centre” as proposed in the report, to make it more simple to communicate.

The Committee noted that without reference to “Epsom” or “Ewell” in the name, it might be difficult to identify the Centre via an internet search. However, the Committee felt that most users would include either “Epsom” and/or “Ewell” as standard when carrying out an internet search, and that this would avoid the issue. Additionally, it was considered that the Epsom & Ewell Borough Council crest/logo could be included in branding to clearly identify it.

The Vice-Chairman informed the Committee that by rebranding the Centre, it would be more clearly identified with the services it provided. The Committee was also informed that the Centre’s new name would assist in applications for wellbeing related external funding, and clearly communicate the support provided by the Council for the health and wellbeing of residents.

Following consideration, the Committee:

(1)          Noted the progress on implementing the recommendations of the Scrutiny Review of Routecall.

(2)          Agreed to the rebranding of the services within the Community Services operation, as detailed in section 4 of the report.

(3)          Requested the Audit, Crime & Disorder and Scrutiny Committee to undertake a review of the rebranded Community Services in April 2018.

(4)          Agreed to the changing the name of the Longmead Centre to the “Community and Wellbeing Centre”.